Game iPad

"We believe that mobile represents a new social gaming frontier," says Ko. "We've always said we want Zynga to be the best content creators in the world, and we are platform agnostic. More and more of our players are not just accessing their favourite games from their PC, but from their mobile devices: they want the experience on their mobiles and tablets, and we want to deliver that."

"It's one thing many people miss: 'look at this cool function, let's just incorporate it'. They don't ask themselves the key question about whether it's fun. There are things we could use on the device but chose not to, because we don't think it's fun and neither do our players. It's something we always come back to as a company: is it fun? We ask that question every step of the way in the development process."