Game iPad

vague rumors ustwo Apple promotion, social and adjust the object Gruff Rhys, but Mills says co-founder is soon

With 400 million downloads and counting, Rovio mobile games Angry Birds are a huge target for even the largest game publishers to pursue, let alone a creative London agency with a proud history of failure the self-proclaimed Apple Store App.

However, co-founder Matt Mills said he is happy in the first weekend for the game again from your company for the iPhone and the iPad, whales. Driven by a global game of Week promotion from Apple, and strong social media buzz, the game sold 38,215 copies in its first four days on the App Store as of Thursday, November 20.

is a good case study because it is not the "x million downloads in two days" type of numbers the most successful iOS freemium games generate. It also gives an idea of ??the value of a set of Apple promotion this week: The game is currently the 27th top paid iPhone in the U.S., and 14 tables iPad comparable. In the UK, located 17 and 32 points respectively.

"We are impressed, especially because we have a large network [downloads of the previous application] behind us," said Mills. "What I said is that there is a shock seriously ahead. People in the top 10 in the U.S. and the UK should do fairly well, but we have 430 five-star reviews so far and our email for feedback is battered every 15 minutes, which is what will be important in the long run. "

ustwo and Mills are now well known in the stage of application developers in the UK, through a series of lectures and appearances of the ad revenue figures frank - June 2011 Mills said joyfully event publishing industry praised their stories with rhymes still only had £ 24.048 of income on a development cost of £ 60,000.

While whales. The game is £ 0.69 a guide whale flying through the clouds while collecting bubbles, operate one of the controls. He sold about 6500 copies on Thursday - the day of its release, and before the game on the Apple Week promotion comes in. Then, he sold about 9,500 downloads Friday, 11,000 Saturday and 11,500 on Sunday but without rounding total was 38,215 at the time of writing.

This means that the study has been done so far just under £ 18.500 net profit after 30% discount from Apple. "We need 300,000 downloads to break even on the basis of our £ 150k spend on the game," said Mills.

"But we're on our way: he could not be happier with the launch, we have a long way to go, but we are delighted that people like:. The game was made with passion and love and people seem to really buy either art, music or play some small details. "

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