วันอังคารที่ 7 กุมภาพันธ์ พ.ศ. 2555

Apple cracks down on iPhone firms using appayola marketing services

Payment

to inflate the rankings of its App Store, and you could be expelled from the IOS ecosystem

fierce competition in the App Store makes many developers iOS eagerly embrace any tool or service promise to send their requests on the lists. However, Apple recalled the responsible for applications that use certain services that can result they removed the right to publish applications on your store.

appayola

The idea - pay for artificially inflating the ranking of a GUI - is not new. One of Apple developers last offensive was prevented from starting to use the platform of the United States Tapjoy, which was to provide free virtual money or prizes in a game if a player installed another.

The latest controversy centers initially unidentified, first covered by a developer of its publication in the Forum Arcade Games site Cell Phone. He said he had been contacted by a company charging $ 5,000 to ensure establishment of a Top 25 App Store is a free application.

"He said he had contracted someone to build him a farm bot and bots will automatically download applications to their customers and increase their votes," said the promoter .

"He even told me that although I could see my application to the App Store are not" real "at first until it reaches the top and c This is where the real human players are starting to see my application and play. "

IOS that the name of a game publisher, CrowdStar, as one of the largest users of agricultural unnamed robot, despite its co-founder Suren Markosian posted a defense on the same forum thread, suggesting that "do not think this position is based on a clue about how the best players are marketing their games in the App Store."

note that using your company and its rival services "legitimate" advertising, including Flurry, ChartBoost iAds and Apple's own.

"While I sympathize with the small developers who do not have the funds as much as we do and we feel get a free ride, is the fact that we spend money marketing to achieve significant better grades "wrote Markosian.


Well, actually. The problem here is that the market for iOS freemium applications - including games - is so full and beneficial for applications that manage to cut through the crowd. Has been for a while, too.


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